ASDA Privacy Policy

ASDA Flowers is operated on behalf of ASDA by Superflora UK Ltd. We are committed to protecting our customers’ privacy and are entirely open about our information gathering practices. Please take the time to review this notice which states our privacy policy.
For us to process your order, we need to know your name, e-mail address, delivery address, credit/debit card number, security code and expiry date. We will not collect any information about you unless it is specifically and knowingly provided by you.
The information we collect will be accurate and up to date. You can check this at any time by contacting out customer services department. We will immediately correct any inaccuracies you report.
Additionally, we will look at the products you buy, together with the way you view our site to enable us to send you information about products and services that you may be interested in. We will use this information to tailor your view of the site to make it more interesting and relevant in respect of the products and offers on view.
We collect information about our customers via server logs, cookies, order forms and competitions. A cookie is a file that your web browser places on your computers hard disk for record keeping purposes. The information collected in this way can be used to identify you unless you modify your browser settings. The cookie does not store any credit/debit card information nor password details.
ASDA Flowers operates an opt-out mail system. This gives you the choice of whether or not you wish to receive marketing information. If you have not previously objected to us using your information but have changed your mind, replying to the 'unsubscribe' link in promotional mail will ensure that your name is removed from our mailing list.
ASDA Flowers employs VeriSign and industry-standard SSL to provide secure credit card transactions. SSL is a communications protocol for transmitting private information over the internet. It works by encrypting data that is transmitted over the SSL connection. When you place an order, your credit/debit card information is encrypted and then sent over the internet using an SSL connection. No one can read or access the data that is being transmitted.
It is important for you to protect against unauthorized access to your password and to your computer. Ensure that you log out when you finish using a shared computer.
In addition to the company's safeguards, your personal data is protected by the relevant Data Protection Acts ('The Acts'). 'The Acts' requires us, as registered Data Controllers, amongst other things to ensure that the data we hold about you should be processed lawfully and fairly.
It should be accurate, relevant and not excessive. The information should, where necessary, be kept up to date and not retained for longer than is necessary. It should be kept securely to prevent unauthorized access by other people.
If you have any queries on any aspect of the above policy, please contact us at:

ASDA Flowers
Washway Road
Holbeach
Spalding
Lincolnshire
PE12 8LT

Phone: 01406 420 520
Email: customerservices@asda-flowers.co.uk